Duck and Cover Essay

Duck and Cover The society we live in today is so different than that of World War II. In that era the biggest threat of destroying society was the atomic bomb. In these times of today we face so many different threats of terrorism from other countries and from within our own cities. Even more than just terrorism, today’s society faces some many threats from within itself, such as Ganges in the inner cities, to the fall of inner city government through the influence from the sales of illegal drugs. The survival of a nuclear act was and all ways will be one of society’s main concerns. The atomic boom was the center of fear because, the technology had just been discovered and other countries had the technology in their hands as will. The U.S. had no real protection for the people from being acted by other countries, for the most part it was a wait and see game played with the threats between two countries. It seem to have such an impact on the people of that time it changed their life styles, from saving money for the further too the build and stocking boom shelters in their back yards. Comparing the threat nuclear war to the threat of terrorism today is different in many was in that terrorism has many different faces. Today’s terrorism comes not only from other countries but also comes from within the U.S. from some of our own people. Like the students of World War II, the students of today are still being taught to duck and cover, not for the fear of a boom but for the fear of a fellow student are someone with a cause, coming into the class and shooting it up. Technology has grown so much society of today really has no fear from other countries but more from the terrorism within the U.S†¦ For some children of today duck and cover is practice in their own homes trying to stay safe from the threat, right outside of their own front door.

Biography of Annointed Gifts Essay

Annointed Gifts was established in September of 2006 by Rev. Dr. Johnnie E. Jordan Sr. Through Pastor Jordans’ vision he brought forth six anointed young men to spread the word of God through their musical talent of playing instruments, and their special talent of vocals. Minister Nelton Shorter Jr. (Jay-Jay) who is the minister of music at his home church Union Second Baptist been playing keyboard, singing gospel( songwriting) for over twenty years. Davell Davis (Ace) who is the minister of music at his home church Rising Star C.O.G.I.C. been playing keyboard and singing(songwriting) gospel for over fifteen years. Christopher Jordan has been playing drums, singing(songwriting ), for the lord under the leadership of his father and pastor of Greater Mt. Olive M.B.C. for over twentyfive years. Paul Washington plays lead guitar at Greater Mt. Olive M.B.C. and has been playing & singing(songwriting) Gospel for over thirty years. Clarence Trotter received his calling at an early age. He has been playing bass guitar & singing(songwriting) Gospel for over twenty years. Marvin Jordan began to get involved as an audio technician and sound check person at Greater Mt. Olive M.B.C. in 1986. He has over twenty years of experience in audio engineering In the short time that Annointed Gifts been together, they have been fortunate & blessed to perform with some of the big names of gospel quartet. They performed with The Williams Brothers, & The Mighty Clouds of Joy at The Detroit Opera House .They also performed out of state as well as all over the Michigan area with some of gospel greats such as Doc McKenzie & The Hi-Lites,The Pilgrim Jubilees,Keith Wonderboy Johnson, Dewayne Watkins former member of Canton Spirituals, Park Stewart former member of Commission, Darius Twyman , George Dean & The Gospel Four, Evelyne Turrtine’ Agee and even received great reviews from the Legendary Spanky. Annointed Gifts is truly a blessing from heaven abling them to pass on Gods’ message through song and praises.

Formation of a Company Essay

Refers to the entire process by which a company is brought into existence. It starts with the conceptualisation of the birth a a company and determination of the purpose for which it is to be formed. The persons who conceive the company and invest the initial funds are known as the promoters of the company. The promoters enter into preliminary contracts with vendors and make arrangements for the preparation, advertisement and the circulation of prospectus and placement of capital. However, a person who merely acts in his professional capacity on behalf of the promoter (eg lawyer, CA, etc) for drawing up the agreement or other documents or prepares the figures on behalf of the promoter and who is paid by the promoter is not a promoter. The promoters have certain basic duties towards the company formed :- In case of default on the part of the promoter in fulfilling the above duties, the company may :- A promoter may be rewarded by the company for efforts undertaken by him in forming the company in several ways. The more common ones are :- If the promoter fails to disclose the profit made by him in course of promotion or knowingly makes a false statement in the prospectus whereby the person relying on that statement makes a loss, he will be liable to make good the loss suffered by that other person. The promoter is liable for untrue statements made in the prospectus. A person who subscribes for any shares or debenture in the company on the faith of the untrue statement contained in the prospectus can sue the promoter for the loss or damages sustained by him as the result of such untrue statement. II. Incorporation by Registration : The promoters must make a decision regarding the type of company i. e a pulic company or a private company or an unlimited company, etc and accordingly prepare the documents for incorporation of the company. In this connection the Memorandum and Articles of Association (MA & AA) are crucial documents to be prepared. Memorandum of Association of a company : Is the constitution or charter of the company and contains the powers of the company. No company can be registered under the Companies Act, 1956 without the memorandum of association. Under Section 2(28) of the Companies Act, 1956 the memorandum means the memorandum of association of the company as originally framed or as altered from time to time in pursuance with any of the previous companies law or the Companies Act, 1956. The memorandum of association should be in any of the one form specified in the tables B,C,D and E of Schedule 1 to the Companies Act, 1956. Form in Table B is applicable in case of companies limited by the shares , form in Table C is applicable to the companies limited by guarantee and not having share capital, form in Table D is applicable to company limited by guarantee and having a share capital whereas form in table E is applicable to unlimited companies. Contents of Memorandum : The memorandum of association of every company must contain the following clauses :- Name clause The name of the company is mentioned in the name clause. A public limited company must end with the word ‘Limited’ and a private limited company must end with the words ‘Private Limited’. The company cannot have a name which in the opinion of the Central Government is undesirable. A name which is identical with or the nearly resembles the name of another company in existence will not be allowed. A company cannot use a name which is prohibited under the Names and Emblems (Prevntion of Misuse Act, 1950 or use a name suggestive of connection to government or State patronage. Domicile clause The state in which the registered office of company is to be situated is mentioned in this clause. If it is not possible to state the exact location of the registered office, the company must state it provide the exact address either on the day on which commences to carry on its business or within 30 days from the date of incorporation of the company, whichever is earlier. Notice in form no 18 must be given to the Registrar of Comapnies within 30 days of the date of incorporation of the company. Similarly, any change in the registered office must also be intimated in form no 18 to the Registrar of Companies within 30 days. The registered office of the company is the official address of the company where the statutory books and records must be normally be kept. Every company must affix or paint its name and address of its registered office on the outside of the every office or place at which its activities are carried on in. The name must be written in one of the local languages and in English. Objects clause This clause is the most important clause of the company. It specifies the activities which a company can carry on and which activities it cannot carry on. The company cannot carry on any activity which is not authorised by its MA. This clause must specify :- In case of the companies other than trading corporations whose objects are not confined to one state, the states to whose territories the objects of the company extend must be specified. Consequences of an ultravires transaction :- However, the doctrine of ultra-vires does not apply in the following cases :- The following are exceptions to the rule of limited liability of members :- Capital clause The amount of share capital with which the company is to be registered divided into shares must be specified giving details of the number of shares and types of shares. A company cannot issue share capital greater than the maximum amount of share capital mentioned in this clause without altering the memorandum. Association clause A declaration by the persons for subscribing to the Memorandum that they desire to form into a company and agree to take the shares place against their respective name must be given by the promoters. Articles of Association The Articles of Association (AA) contain the rules and regulations of the internal management of the company. The AA is nothing but a contract between the company and its members and also between the members themselves that they shall abide by the rules and regulations of internal management of the company specified in the AA. It specifies the rights and duties of the members and directors. The provisions of the AA must not be in conflict with the provisions of the MA. In case such a conflict arises, the MA will prevail. Normally, every company has its own AA. However, if a company does not have its own AA, the model AA specified in Schedule I – Table A will apply. A company may adopt any of the model forms of AA, with or without modifications. The articles of association should be in any of the one form specified in the tables B,C,D and E of Schedule 1 to the Companies Act, 1956. Form in Table B is applicable in case of companies limited by the shares , form in Table C is applicable to the companies limited by guarantee and not having share capital, form in Table D is applicable to company limited by guarantee and having a share capital whereas form in table E is applicable to unlimited companies. However, a private company must have its own AA. The important items covered by the AA include :- Alteration of articles of association : A company can alter any of the provisions of its AA, subject to provisions of the Companies Act and subject to the conditions contained in the Memorandum of association of the company. A company, by special resolution at a general meeting of members, alter its articles provided that such alteration does not have the effect of converting a public limited company into a private company unless it has been approved by the Central Government. The articles must be printed, divided into paragraphs and numbered consequently and must be signed by each subscriber to the Memorandum of Association who shall add his address, description and occupation in presence of at least one witness who must attest the signature and likewise add his address, description and occupation. The articles of association of the company when registered bind the company and the members thereof to the same extent as if it was signed by the company and by each member. III. Registration of the Company Once the documents have been prepared, vetted, stamped and signed, they must be filed with the Registrar of Companies for incorporating the Company. The following documents must be filed in this connection :- {text:list-item} {text:list-item} {text:list-item} Certificate of Incorporation Once all the above documents have been filed and they are found to be in order, the Registrar of Companies will issue Certificate of Incorporation of the Company. This document is the birth certificate of the company and is proof of the existence of the company. Once, this certificate is issued, the company cannot cease its existence unless it is dissolved by order of the Court. IV. Commencement of Business A private company or a company having no share capital can commence its business immediately after it has been incorporated. However, other companies can commence their activities only after they have obtained Certificate of Commencement of Business. For this purpose, the following additional formalities have to be complied with :- If a company has share capital and has issued a prospectus, then :- {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Once the above provisions have been complied with, the Registrar of Companies grants â€Å"Certificate of Commencement of Business† after which the company can commence its activities

Criminal Law Assignment Essay Example | Topics and Well Written Essays - 1500 words

Criminal Law Assignment - Essay Example ntion, unless they feel sure that death or serious bodily harm was a virtual certainty as a result of the defendants actions, and that the defendant appreciated that such was the case.†2 Based on this ruling there is little chance that Robert and/Stuart can argue that neither had the necessary intention to cause Terry’s death. The dialogue between them prior to cutting Terry loose strongly suggest that each of them knew that by cutting Terry loose death or serious bodily harm was a virtual certainty. In order for a charge of murder to be substantiated against Robert and Stuart it is not necessary for the Crown to prove that the defendants’ conduct was the only and main cause of death. Although there was an intervening cause, namely; the negligence of the rescue crew that ultimately caused Terry’s death, he would not have been exposed to hyperthermia had it not been for Robert and Stuart’s conduct in the first place. Even if it can be shown that Terry had suffered from some medical condition that made him particularly vulnerable to hyperthermia, this would not discharge Stuart and Robert’s responsibility under the â€Å"thin skull rule† which mandates that you take your victims as you find them.3 In R v Dear4 the court ruled that the question was whether or not the injuries caused by the defendant’s conduct was the significant cause of death or significantly contributed to the death of the victim. On the facts of the case for discussion, Robert and Stuart’s conduct not only significantly contributed to Terry’s death but was a significant cause. Therefore it is unlikely that causation would be of any assistance to either one of them as a defence. The defence of necessity was used in the early case of R v Dudly and Stephens5. In this case four persons had become shipwrecked and remained out to sea aboard a small vessel without food and other necessary provision. In order to save themselves, the three strongest decided that it was necessary

Discuss the logics, illogics, meanings, function, or non functions of Essay

Discuss the logics, illogics, meanings, function, or non functions of war from an anthropological viewpoint - Essay Example The matters of anthropological discussion are the individual motivations, socio-cultural purposes, biological predispositions, and causal significance manifest in warfare (Peter, Ember and Human Relations Area Files 415). For example, in Yanomani territory, there lived uncontested Yanomani known as Moxateteu that had the highest population of illegal gold miners. The gold miners, who were illegally working in yanomani, transmitted deadly diseases such as malaria and caused pollution in forests and rivers with mercury. Ecological models illustrated that war had a constructive feedback for smaller scale communities by exercising a hidden role in intervening relationships with the surrounding. However, warfare was ethnographically considered to maintain a space between settlements and therefore, prevented the degradation of the resources. Lastly, the models of socio culture developed the fact that some social organization encouraged people to war as illustrated by (Lockard 944). The opp osed constitution clan and linage groupings were practiced to create perennial tensions that might result into war. Nevertheless, the inadequacies of such models become very clear when clarifying the meanings and motivations that warriors gave to their acts.

Corporate Finance. Pharmaceutical Companies Essay

Corporate Finance. Pharmaceutical Companies - Essay Example the public is advice to adopt the changes introduced by the companies. Such measure has resulted in competition, and since then onwards the companies have attempted to topple the interests of their rival companies through proactive assessment of the market. The case of Robin Hood is similar to an individual trapped in the market complications, and these complications are emergent i.e. based upon socio-economic-political scenario. The implementation of the successful projects is essential for the development and the progress organization. The Robin Hood has been successful in the implementation of the comprehensive plans i.e. strategic drift, aimed at the performance and production enhancement, along with the incorporation of the latest technological applications into the product. The success is possible through the implementation of the result-oriented project management techniques; this requires the active and vigilant involvement and contribution of the upper management. The comprehensive strategy requires the identification of the areas which require enhancement and modification to ensure the success implementation of the project, beside the management has to quantify the project contributions. Robin Hood has to realize that he has to expand the operation of his unit, sticking to the traditional activity will never restrict the access to emerging avenues, which lead to the non-detrimental increment of funds. Robin Hood must realize that the success of the installation of the project is achievable through successful collaboration and implementation of the well-designed systems of communication. In the case of former, the coordination plays a crucial and determining role, and every success is attributed to the team efforts and the responsible authority, therefore the acknowledgement practices are widely common and practiced in this case. However, in the case of latter practice, the focus is converged on the communication techniques and their effectiveness. This is with reference to this specific case, the element of ideas and designs are paramount for the existence and survival of the unit. Robin Hood lacks experience, but has vision, not only that but he also has the ability to critically and analytical evaluate the scope of the project i.e. designing capabilities to handle for the situation. His suggestion for the imposition of taxes supports the fact that design and ideas are critical for the success than experience. Option No. 03 - Pharmaceutical Companies In the case of pharmaceutical companies, the company never has the authority to introduce a certain product on its own; rather the production of the pharmaceutical company is based upon consent of the research laboratories, followed by the market assessment. The pharmacy business is not there to facilitate the aspirations of the public through introduction of commercial products, rather the business of the pharmaceutical company is itself extremely responsible and has to driven not through forces of motivation, rather the business is accelerated through need assessment of the public. The pharmaceutical business has to fulfil the requirements of the market with the consent of the research institutions, it never has the permission to evolve the public, and make them

HUMAN RESOURCES MANAGEMENT Essay Example | Topics and Well Written Essays - 2000 words

HUMAN RESOURCES MANAGEMENT - Essay Example There can be three different time horizons according to Jackson and Schuler (1990) for which human resource planning can take place – short-term (up to one year), intermediate term (one to three years) and long-term (more than three years). Since it is a growing trend by UK based companies to employ Indian executives for their overseas branches, the planning suggested here is on a long-term basis. Typically there are four phases of human resource planning – collection of data which helps to forecast the human resource demand, the human resource objectives have then to be established, then comes the designing and implementation phase where the organization achieves the human resource objectives (which means staffing, appraising, compensating and training) and finally these programs will have to be monitored and evaluated (Appendix A). For such planning an assessment of the macro environment is necessary both in India and the UK. In addition, the skill requirement has to be assessed as technological change is an ongoing process (MDR, 1997). The specific skill requirement, the unskilled and semi-skill have to be assessed in addition to the qualification of the present employees. The local employment market and the competition has to be assessed which would help in deciding at what stages it would be possible to get skilled people. The micro environment of the industry will give information about employee turnover, the prevalent salary, other terms of employment including promotions and transfers. In today’s world compensation packages do not matter and what matters is to have a talent powered organization consisting of highly motivated, skilled and loyal employees (Gordon, 2002). The recruitment activity requires making employment oppurtunities known to qualified individuals in a manner that proper job specifications are communicated. The required employee qualifications also need to be

Fertility and Social Change in Oman Essay Example | Topics and Well Written Essays - 1000 words

Fertility and Social Change in Oman - Essay Example On the contrary, being a real estate agent may require you to spend long hours away from home. However, being a real estate agent enables you to have a more flexible time at work. With a good time management program, you will be able to have the option of arranging the time when you can meet up with your prospective clients. In terms of financial income, you can earn along $30,000 each year in the holiday ornament business as compared to at least $40,000 per annum if you could complete at least four appraisals each week at the value of $200 each. In other words, the possible financial gain out of making the ornaments is way much less as compared to the profit you can earn if you choose to become a real estate agent. In any business, operational expenses are always expected to be high in the beginning. Given that you are able to complete at least six appraisals each week at the value of $200 each, you will be able to earn as much as $57,600 revenues per annum. For this reason, the $10,000 start-up costs associated with becoming a real estate agent is not a big issue. If we deduct $10,000 start-up costs in your annual revenue of $57,600, you will still end up earning $47,600 on your first year. This amount of income is really promising as compared to the holiday ornament business. Depending on your ability to close a business deal, your annual revenue could still increase over the next few years to come.

How Globalization and Large Corporations Affect Small Business Research Paper

How Globalization and Large Corporations Affect Small Business - Research Paper Example As a result, numerous studies have been conducted to point out the exact effects that in deed globalization and large corporations have impacted especially on business (Sachs 66). It is imperative to note that large corporations more often have had a bigger and stronger financial muscle than small businesses making them enjoy many advantages unlike small business. The purpose of this paper is to show how globalization has impacted positively to small businesses across the globe. According to discussion presented on Business World seminar conducted at London, on June 2012, various points of arguments both pro and against have been presented in relation to the discussion. From the differing point of views and opinion about the issue of globalization, it is noted that most of the people who have gone against it come from the least developed countries or regions (Berberoglu 117). Representatives from East African chamber of commerce stated that because most businesses and industries in t heir regions are young and unstable, the stiff competition brought about by globalization and large corporations put their industry in the risk of collapsing. ... In a different but similar business event held at Sao Paolo, Brazil, organized and funded by Forbes early 2013, representatives from Brazil Trade unions also pointed out that large corporations such the coca- cola company has the ability and financial capacity to buy the small businesses and therefore the threat of monopoly is real. Fluminense de Refrigerantes is a bottling company in Brazil that Coca Cola bought. This was in relation to a local beverage industry that was under threat. With monopoly, scholars and experts as were noted in a One Young World: The future of Business Leadership article that such corporations might exploit consumers when competition is eliminated (Global Economics 13). Microsoft is an example of a company that was exploiting consumers due to its monopoly at the PC operating system market. Contributors in the article such as Ariel Schwartz further argued that with globalization, it has expanded markets and in turn increased demand. Such large corporations t herefore further enjoy economy of scale making their goods and services relatively cheap unlike small businesses as is presented in Globalization and Localization Association newsletter website. A good example of a wal mart is the trade on general motors parts. Most of the spare parts are cheaply impoted from China to America. The Chinese manufactures sell their goods cheaply since they are cheaply made. However, Sir Richard Branson of Virgin Atlantic, stated in his speech at the Young Leader’s Forum conducted in New York State, in October 2013, argued and reasoned on the contrary and categorically stated that globalization and large corporations is the way forward for business in global context

Annotated Bibliography, Plagiarism, and Research Essay

Annotated Bibliography, Plagiarism, and Research - Essay Example This article shows that the senior officers have a role to play to ensure military personnel conduct and adherence to work ethics. This article is useful in research on the misconduct of army officers as it evaluates why the numerous forms of delinquency occur among the military officers, and in doing so, it puts into consideration the efficacy of training, the impact on the combatant of any improbability of action, group effects and authority malfunctions. In addition, this article also examines the actions to be taken by the seniors against the officers if found guilty of misconduct. Though this article winds up by noting that the â€Å"bad apple† theory explains why some military personnel get involved in misconduct, it fails to explain if training and effectual command can manage this misconduct. Elliot, F., & Elkins, R. (2007, January 7). UN shame over sex scandal. The Independent. Retrieved  December  2012, from http://://news.independent.co.uk/world/politics/article 2132576.ece According to reports by the United Nations, almost 200 of its military peace keepers have been disciplined for ill-behaviors. According to this article, the known misbehaviors among the military personnel can well be managed by the senior officers. ... According to this article, 64 percent of the misconduct accusations reported linked to sexual abuse and exploitation while almost 25 percent involved prostitution. However, this article shows how the United Nations, through the help of the senior troop officers, has planned to reduce the cases of sexual offense among its peace keepers. This article gives a good illustration of how senior officers play a significant role in the other officer’s misconduct. Warner, C. H., & Appenzeller, G. N. (2011). Linking the professional Ethic and Battlefield Behaviors. Journal of Engaged Leadership, 1(1), 1-9. According to this article, ethical conduct of battlefield soldiers is essential in counter rebellion and constancy operations, where the support of the local populace is vital to mission success. In spite of their infrequency, ethical drops even in their minimal strategic levels can greatly affect the strategic mission. This article notes that a single incident of military personnel mi sconduct can affect the success of the entire unit. In addition, this article portrays that the single most significant aspect in controlling misbehavior is leadership. The senior officers play an imperative role in ensuring that work ethics are adhered to. This article demonstrates this by showing how the mission of the United States army in Abu Ghraib in Afghanistan affected their mission in the country. In this incident, the American Army soldiers killed three innocent civilians. In addition, this article also talks on how the events in Iraq stirred up arguments on the ethics of the American Soldiers. This calls for the commanders to make swift reforms to the army to ensure safety of the

WHAT ARE SOME REASONS YOU MIGHT CONSIDER DATA OR INFORMATION TO LACK Essay

WHAT ARE SOME REASONS YOU MIGHT CONSIDER DATA OR INFORMATION TO LACK VALIDITY, CREDIBILITY, OR RELIABILITY EXPLAIN YOUR ANSWER BY USING EXAMPLES - Essay Example Validity of data focuses on the whole tentative concept and establishes whether the outcome obtained congregate all the necessities of the scientific research method. If the data fails to meet these requirements, then it is said to unreliable (Hurtado et al 21). The following are the reasons why data may be lack credibility, reliability and validity. The principle of credibility tests the believability of data. Credibility of data may be affected by vagueness. Lack of transparency in research may create doubt this may make it difficult to evaluate data. Failure to consider quality control may also affect the credibility of data. Misspelled words may also with the meaning of the information. Carelessness and ignorance by the researcher may give rise to such errors. When accuracy tests are carried out, the data may be termed as vague and be disqualified. Failure to give the author’s credentials such as biographic information, contact information, executive authorship, author’s repute and the site may affect the credibility of data. Timeliness is a key since information is fluid in nature. Information changes as time change especially in the fields of technology, business and medicine. Narrowness of data may also contribute to its lack of credibility. If the source fails to reveal the need of wholeness and exactness, it is termed as unbelievable. Another reason is lack suitability of the anticipated audience and purpose ((Hurtado et al 22). The intension and the rationale of research should be apposite to the requirement so that you can put them into an account. The requirement of testability is that there is duplication of statistically momentous domino effect. Testability may fail if the experimental conditions are changed. If the tools of research are changed, the outcomes will automatically change. Failure to keep accurate time may produce unreliable data. If the researcher fails to obtain measurements several times, the chances of

Marketing Research Essay Example for Free

Marketing Research Essay Conclusion The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research show the total black tea sales has great increased about 13% from 2008 – 2009 which is a fantastic result in the world economic recession period of time. Dilmah has market share of 29% which is the highest share of one brand. Dilmah target customer is traditional family and age is from middle to mature group. The Larry report says their customers are satisiftied with the freshest and finest tea quality and consumers agreed Dilmah has achieved the goal of tea quality. The main tea market are in Auckland 51% in 2009, Wellington and Canterburry. From primary research findings, female has higher purchasing tea percentage than male and the age group is 36 and more. People who are employeed as income earner less than 20 hours is recall seeing the TV advertising. Dilmah doesn’t have the top of mind brand awareness for the age group 36-45 but it is mostly recognized by the age group 26-35. Dilmah issues Bell is a very strong competitetor of Dilmah in black tea market as they have a very close market share percentages over years from 2005 to 2009. Bell is more reconigized at the age group of 35 – 46 by 94% (193) but the age group of 18 – 25 and 46 and over still have 67% and 61% top of mind brand awareness for Bell. The 58% of age group 26 – 35 has top of mind brand awareness for Dilmah and the 33% of age group 18 – 25 has top of mind brand awareness for Dilmah. 59% of male and 64% female all reconigized Bell but 39% male and 13% female know Dilmah as top of mind brandawareness. 6% of less 20 hrs knows Bell but 15% knows Dilmah. 61% of non employeed knows Dilmah†¦but which they might not be the main group who purchase tea normally in the household. 32% of 35 – 46 who purchased tea Be to cafe last 4 weeks: Female purchased tea more $704,000 and is about 4 times than male $188,000 at sales. Top main 3 group purchase tea 40 – 44, 45  œ 49 and 70 and over RM: Who bought tea last 4 months: * 2 main group:64% of traditional family (middle to mature age with stable income and family oriented and traditional value) and 41% visible achievers and they have very similar family values Who purchased tea last 3 months * 36 – 45 and 46 and over for bell (29% of interviewers purchased Bell Tea) * 26 – 35 and 36 – 45 for Dilmah (30% of interviewer purchased Dilmah) * 25% purchased Twinings The market trend to drink black has started from 2007 because the black tea sale. The total black sale of 2005 to 2009 has increased steadily which presented the successful of the media and publicity from the secondary data findings. The result shows that those three major brands Dilmah, Bell and Twinings are invested into the most effective forms of media at the past three to four years. Dilmah media expenditure has always been the highest in TV advertising from 2005 – 2008 ( 67% to 91% of Dilmah total expenditure of media) apart from 2009 comparing to the major three tea brands. Bell, the second tea brand spent the most amount of money in TV advertisement at 2009 which showed the result of the total tea sale was the only one brand has had increases sales from 2008 to 2009 about few percentages. Dilmah reduced the spending for TV advertisement about 23% which has slightly reduced the tea sales about little percentage but Dilmah is still No. 1 of black tea market. As a result, Dilmah has been always focusing on the right media form for advertising their product and has been successful on the result of sales and market share. Nevertheless, Dilmah still lacks the brand awareness as it shows in the primary / qanatative research findings that Dilmah did not come to â€Å"Top of mind brand awareness† and Bell was the first tea brand comes to their mind. 62% of interviewers chose Bell and only 22% of interviewers chose Dilmah which makes Dilmah comes second. This clearly shows Dilmah has significant issue about the brand awareness which has always been an issue of them trying to achieve it. From the research findings, the main group which has been purchased tea for last four months are The total black tea market sales from 2008 – 2009 has huge growth about 13%. The total The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research are showing the most effective forms of media and publicity is TV advertising which the campaign is focusing on. The past few years that Dilmah has been focus on TV advertising and the result shows the sales of Dilmah black tea has been increased steadily. It proved TV advertising has achieved the result of increasing the sales of tea. The research has investigated the 5 objectives which are key trends in the tea market, key customer segments and a profile of each, levels of brand awareness and measure attitudes towards teas as a drink. The findings show Dilmah should continue the current campaign as it is. Key trend in the tea market (market size, market share and price†¦etc) Key customer segment and a profile of each Brand Awareness The most effective form of media and publicity Attitude toward to tea as a drink Recommendation Id research problems / to understand / to investigate / to explore The primary research has contained five objectives are key trend in the tea market, key customer segments, the most effective forms of media and publicity and the measurement attitude towards tea as a drink. Unfortunately, it has had 800 survey but female is almost double of male. This may because the survey accuracy as the secondary research findings shows female has much higher percentage of purchasing the tea which might affect the survey. Beside, there is one more important finding that from middle to mature age groups are also the main groups of tea purchasing. The survey also has higher percentage people at the age group of 36 – 45 and 45 and over. In the primary research, it has covered quite well at the brand awareness question but there are not enough information which required to support the campaign should keep going or modify at the objectives of effectiveness of media, attitude to buy / drink tea and profile of customer segment. The key customer segment by employment should be full time worker, part time worker or non-employed. It will be good to know who does grocery shopping of the household. Full time housewife with out job or Housewife with part time job, part time student or full time student The attitude toward to tea as drink will be good to have the question of what kind of tea is the most favorite to drink? Answer to be black, herbal and green tea which can help to know the current trend of drink tea. * Main reasons of purchasing the tea What kind packaging is the most favourite etc paper bag, tin, glass jar †¦etc†¦ * What kind of advertising comes to mind when you think about tea advertising? * What would you expect to see from tea advertising? Tea history, fashion trend, tea taste†¦etc * Attitude to buy / drinking tea? (change to actionable statement – to identify * Effectiveness of advertising * Profile of segments – behaviour (drinking tea) The secondary and primary researches have got a numbers of good information and data to support the continued campaign of TV advertisement as the most effective form of media. However, it still lack the important information and data key customer segment, attitude toward to tea as drink and the type of tea advertising to support the campaign. The key customer segment will indicate which group is main consumers purchase tea for the household and when and where will the best time to have campaign on according the life consumers. The great information of attitude toward tea as drink can modify the campaign to the advertising that consumers would expect to see and also show who main consumers are. The type of media form will encourage consumers to purchase Dilmah tea brand. Sometimes, it is very hard to encourage consumers to change the brand they have drunk for long time as tea is a very family oriented drink. Drinking tea can be the family habit which dominated by the main person who is shopping for the household. For that reason, it is essential to have the focus group qualitative research to The research requires 8 – 12 people and homogeneous in terms of demorgraphic and socio-economic characteristics. Of course, those people need to have the habit of drinking tea. The final thing is has not participated in many focus groups. The reseach will also require a relax environment and it will takes about 1. 5 – 2 hours. The research will be recorded all relvant information including facial expression and body language so the recorder will need to be in the central front of the room behind the moderator. The moderator will question the group and lead the discussion to the proper way to encourage the group not be afraid to express own ideas and opinions. A good qualified moderator will be detached but kind and Final statement Identify the need for qual research †¦ (topic) To explain yes we have got some good information but still lack some important information†¦ for support to provide more about how to present to public†¦ to recommend what should need according to behaviour†¦ or age group†¦ Just comes one statement that is actionable to complete by the research (your task)†¦ Going to Appendix Good morning/ afternoon Thank you for taking the time to meet with us. We will honor your time by making sure that we wrap up in the next 90 minutes. Does anyone mind if we tape record this for our records? The tape will be only use for the case study of the major tea brand campaign design. We are researchers under contract with the major tea brand to conduct the tea brand awareness and the attitude toward to tea as a drink. Our evaluation is formative and qualitative. This means that our primary point is to gather information that helps the major tea brand origination finest tea product and improve the brand awareness. The information we collect is by design descriptive rather than numeric. We have a system for quantifying qualitative information, but for now, we don’t need to be concerned with counting things. We just want your ideas and opinions. There is no right and wrong for each question and each idea and opinion are all very valuable information for the research. Any question before we start? Be sure that everyone signs and completes the info on the sign-up sheet. Key themes Suggested question End the guide with some kind of thank you and conclusion – recognize that people will have gone out of their way to participate

Beer Brewery Company In Canada Marketing Essay

Beer Brewery Company In Canada Marketing Essay Molson is a successful beer brewery company in Canada. It was found in 1786, which made it the second oldest Company in Canada so far. Molson Company is recognized as the most preferred beer brand in Canada and it also possess the fourth largest market share in global beer industry. Molson Company faces a challenge in 2007 due to its unsuccessful marketing strategy. The campaign intended to engage with the target market of age 19 -24 through social media. This campaign held a contest, Cold Shot, which encouraged students to compete with other college students by posting as many pictures as possible. This contest ended up creating unexpected negative publicity against the Molson Campaign. Many students and administrators complained about the harm of reputation brought by this contest. As a result, Molson Campaign had to pull the promotion under the public opinion. There are three alternatives that allow Molson Company to engage with the target market. The first alternative is Microblogging, which encourages students to update their status through social network while they are drinking. Molsons drinkers could also follow up the latest Molsons events on site. The second alternative is to build a Molson Educational Center to promote legal drinking message for students and young adults. Young adults are invited to visit the educational center to explore more about Molsons history and experience different fun activities in the center. The last alternative and also the recommendation for Molson campaign is to create Molson Apps that educates students to avoid overconsumption of alcohol through playing the information games. Students could win different valuable awards by playing it. As more games are played by students, the more awards they can get. This does not only enhances Molsons relationship with target audience but also successfully promotes the correct drinking behavior they should have toward their future drinking. Identification of the Problem Molson Company, currently, is facing a challenge in reestablishing its brand as a brand that promotes and encourages responsible alcohol consumption. Molsons problem is to determine if it should continue to use the social media sites for future promotions in marketing its brand. Due to the previous failure in social media marketing, Molson Company has caused various universities colleges to worry about the academic achievements of students. The irresponsiveness of the Molson Company supporting outrageous alcohol consumptions towards students has discouraged them on their studies. In addition, as the Molsons campaign Cold Shot of posting party pictures of students in campus to gain the title of number one party school in Canada encourages foolish behaviors and underage drinking. As a result, universities and colleges are concern about how Molsons activities have neglected the institutions reputations/ images and its student bodies. Situation Analysis Internal Factors: Strengths: Molson is consider as the most preferred brand with a huge percentage of the market share in Canada of 41%, as well as, in the world market around the globe with 3.8%. Due to the development of social media marketing, Molson has started begin involved in social media platform such as Facebook with by approximately 19,000 followers who are interested in Molson. Besides Facebook, the company also manages a variety of social media like Twitter, Flickr, and Youtube. While selling its products to the public, the company has tried their best to be responsible for its commitment for alcohol responsibility as well. Weaknesses: For now, the company is on a huge blame due to an improper promotion activity, Cold Shot. By targeting college and university students, the marketing strategy was issued due to its direction of morality and ethics in encouraging irresponsible drinking and behaviors. Its unsuccessful campaign had harmed the brand image and received negative perception by adults including professors, administrators, as well as, those who have a negative feeling for the company and beer. External environments Political Environment All the provinces in Canada have their different laws and rules for alcohol regulation as well as advertisement of alcohol. It should be specified that advertising must not be related to the consumption of alcohol and should not imply alcoholic consumptions can enhances social acceptance, personal success, and enjoyment of any activity or will resolve the personal problem (Canadian Center of Substance Abuse). If the company wants to maximize the effect of its advertising, it has to be more sensitive not to make ethic and moral issues like it did previously with the Cold Shots campaign with colleges and universities. Social Environment Currently, the social responsibility has been stressed for beer companies so that all the beer companies are presenting its social responsibilities to avoid the blames form the public and society. Molson is providing the responsibility section when its visitors come to approach its official website. Among what the company puts on the section as all kinds of responsibilities, they also offer Governance and Ethics and Alcohol Responsibility on What Matter to Us sections (Molson Coors). Especially on Alcohol Responsibility, they have Global Alcohol Policy and Our Views for better understanding for consumers. Besides, the website provides the company policies, case studies as well as the full details retrieved from the Global Actions on Harmful Drinking website (Molson Coors official website). Competitive Environment Molson is an influential competitor among powerful competitors in the beer market, the moral and ethic issues of the company can be critical. Actually the current flow of the beer market in terms of volume consume, A- B InBev maintained top volume share with 18.3% in 2011. Among the top competitors there are: SAB Miller with 9.8% Heineken with 8.7% Carlsberg with 5.6% China Resource Enterprise with 5.4% Tsingtao Brewery with 3.6% Grupo Modelo with 2.9% Beijing Yanjing Brewery with 2.9% Molson Coors with 2.9% Molson maintained its percentages since 2010; however, it lost its 8th position to Beijing Yanjing, and now Kirin Holdings is a threat to Molson in terms of volume share. (Passport GMID) SWOT Matrix Strength Canadas most preferred brand with 41% market share Rank 4 in the world holding 3.8% market share worldwide Had 19,000 members on its Facebook profile Engaged with social medias like Twitter, Facebookà ¢Ã¢â€š ¬Ã‚ ¦ and more. Molsons acknowledges as a firm commitment to alcohol responsibility (Molson, 2009) Opportunities Average users of Facebook are fairly young, usually between the ages of 18-21, who are interactive with friends in open and trusted setting social networking sites Social network users likes to interact with their favorite brands profile Social network sites allow fast and effortless spread of message that includes viral marketing campaign. (Word of Mouth) Weakness The failure of the Cold Shots Facebook promotion gave Molson Company a bad reputation since it encourages irresponsible behavior and underage drinking. Threats Limited control on social media sites since it is open for public to posts and comments about a firm or its product Social media sites allow mashups which lead to issues of control and ownership on contents. Organization Objectives To reestablish its brand as a company that cares about social responsibilities rather than a company who only tries to sell alcohol for money. To promote and encourage responsible alcohol with the use of social media.   Analysis of Alternative Before going on to the alternatives, Molson will run year round campaign call a volunteer days. The volunteer day hosted by Molson Company is on monthly basis. The campaign is to encourage those who are brand loyal to participate in local community and help out local rehab centers. Molson believe that engaging brand loyal consumers to local alcoholic rehab center allows them to understand the flaws of irresponsible drinking can cause. Whoever participates might have a chance to win free sport event tickets in a random. The reason we want to launch this campaign with the alternatives is to continue the firms goal of being socially responsible to its community and re-established its brand reputation. Alternative #1: Microblogging about drinking at events The first alternative is Microblogging about drinking Molson Canadian at events. The microblog is a year round blogging site. Applicants must register and create an account before they can blog on it. Site filtrations with questions will be add-on through the registration process to eliminate unlawful age drinkers to view the site. Molson Canadian will be posting dates of various sponsor events on this site to allow audience to visit the events. The microblogging encourage him or her to blog about the current events that is happening and the location theyre at and what they are drinking. Through this site the participant can also access and update their status on Facebook or Twitter through this site. This allows the friends of the Molson drinkers to follow up with Molson Company. On top of posting statuses, Molson Canadian also encourage Molson drinkers to post cool stories of their fun night out. Monthly draws of the best pick funny stories is able to win cash prize, Molsons wearable product, and sport tickets. Alternative #2: Building a Molson Educational Center. Another alternative is to build a Molson Educational Center. The center is similar to a museum. It will include: A small replica of the brewing plant to show the brewing process of the prefer beer in Canada Beer tasting only for 19+ A history lesson of Molson Company Theater to play short movies/videos of responsible and irresponsible drinking scenarios A talk show to educated audiences in responsible drinkers from personnel in local alcoholic rehab centers. Fun activities of experiencing ride check, breathalyser, foggy goggles with affiliated personnel from the local police station Workshop to create customized beer bottle to bring home. Gift store to purchase Molsons items, mugs, hats, t-shirts, and more. To promote and encourage legal drinking message, the education center is only available to 19+ of aged universities and colleges students/drinkers and adult tourists. Illegal entries of 18 and under are not permitted. Securities will be standing at the front door to check IDs before entries. Even though this is a great idea but the cost of this will be too large for the company to handle. Alternative #3: Molson Application The third alternative, Molson Canadian decided to create a mobile application that is designed to store social media platforms, games applications, with features of educational alcohol consumption facts. The mobile application is able to update automatically to gives consumers the latest information in online communities, events, games, and educational facts. The application is personalized, where participants can create their own avatar, set up their choice of background, and more. Molson want to give participants a sense of ownership within carefully defined parameters to customize the App. The application is divided in three sections Games: The main objectives for all Molson games are (1) to not over doze in alcohol and (2) to maintain good behaviour. Coins can be collected throughout the games and after winning the game. Collecting coins can trade real items like Molsons mugs, hats, t-shirts, customized beer bottle of users choice, movie tickets, or even Ipad. If player loses, the game will end with an alcohol consumption fact to educate players Videos: Molson will display educational videos like fun facts of alcohol consumptions, possible causes of irresponsible drinking, Molson events, drinkers talk from rehab centers to educated consumers. Social media platform The Molson application will also be interlinking with the social media platform like Facebook and Twitter to generate interaction between the brand and the target audience. Through the application, Molson wants to drive in more traffic to the fan pages and ensures that there is a continuous interaction in current events, campaigns and discussions. But for sure, applications and fan pages will be evaluated on the basis of what kind of community is being created or whether the community would fit within company and societys expectations. Recommendation Molson Company should continue to benefit from the numerous opportunities to market their products, no matter if its using social media platforms, or more. After much consideration, alternative #3 is believed to be the best one. Picking this option allows Molson Company to closes the gap between fun and education in a way it benefits both. The application is one of the most complete mobile sources for consumers. With the understanding of young people are closely attached with their mobile nowadays, Molson wants to create an application that allows audiences to access it all time. With just a touch of a button, people are able to connect to games, social media sites and informational facts of alcohol consumption. Through this application, Molson Company wants to attach various messages to the target audiences and promote and encourage target audiences to generate a responsible drinking habit with educational facts. In addition, the alternative can also create awareness for Molson prim arily through social media platforms, with the application and some traditional media directing consumers to Molsons Facebook site to generate more traffic. Maybe future promotional campaign can become viral through the fast and effortless spread of messages. Unlike before, every activity and promotion that is engaged by Molson will be carefully evaluated on the basis of what kind of community is being created. Promotions or contents that even hint at improper or excessive of behavior or use of products, Molson will eliminated it. Molson Coors Brewing Company. (2009, October 24). Corporate responsibility overview Retrieved October 24, 2009 from http://www.molsoncoors.com/responsibility/great-brands-the-right-way

Angina pectoris

Angina pectoris 1.0 Summary Angina pectoris is the chest discomfort which occurs when the heart muscle could not received sufficient oxygenated blood. It is due to atherosclerosis which is the buildup of the plaque at the coronary arteries that reduce the flow of blood to the heart. Also, angina can leads a patient to heart disease such as coronary artery disease (CAD) or myocardial infection (MI). There are three kinds of angina which is the stable angina, unstable angina and variant angina and each of them are different from their signs and symptoms and treatments. Angina is diagnosed based on medical and family history, physical examination and test such as electrocardiogram (ECG) and coronary angiography. However, the patients conditions will determine which methods need to be used in order to cure angina. Lastly, pharmacists play an important role besides doctors in treating the angina patients. 2.0 Introduction Angina pectoris is the medical term for chest pain or discomfort which is a common symptom indicating the sign of heart diseases, for example, coronary heart disease (CHD). The pain is caused by the insufficient of oxygen rich blood supply to the heart muscle which leads to cardiac ischaemia.1 Other than that, the cause is due to the build up of plaque called atherosclerosis which is the gradual buildup of fatty deposits and blocks several coronary arteries. As a result, the heart could not receive blood supply as the coronary arteries become narrow and stiff and this minimizes the oxygen supply to the heart.1, 2 Besides that, angina can be categorized into four different types of categories such as stable angina, unstable angina and variant angina. There are differences in these four types of angina such as signs and symptoms therefore, they required specialized treatments. For example, stable angina is very common compare to variant angina. Other than that, doctors will do some physical exam or examines the patients histories in order to diagnose whether they are in the risk of getting angina and they will uses several methods such as the exercise electrocardiogram (ECG), radioisotope scan and coronary angiography. After that, doctors will determine whether which treatment such as surgeryor medication is needed to treat the patients. However, the patients cannot recover if they didnt change their lifestyles and follow the doctors advices. 2.1 Signs and Symptoms People who are diagnosed with angina pectoris will often express the feeling of tightness, pressure, squeezing and burning in or around the chest. The patients will have an attack such as the central chest pain which may spread to the arms, neck, jaw, throat, back or upper abdomen. Also, they may also encounter shortness of breath during physical activity and follow by nausea, fatigue, sweating, light-headedness, or weakness. However, not all chest discomfort is angina and sometimes it is caused by acid reflux (heart burn) and lung infection or inflammation. Also, the signs and symptoms are vary depends on the type of angina. 2.2 When does angina occur? As it was stated, angina occurs when there is an increase in the demand of oxygenated blood to the heart. Most of the time, angina occurs when the patients are doing some vigorous exercises or physical activities such as climbing hill or carrying heavy groceries. At the same time, it will occurs when the patients experiencing emotional stress, digesting heavy metal and at extreme temperature. The patients who were diagnosed with variant angina could get angina attack even when they are resting. 2.3 Causes of Angina Coronary arteries are the arteries which deliver oxygenate blood to the heart muscle in order to keep the heart pumping. However, when the heart could not receive adequate amount of blood, it can causes angina attack. There are three important coronary arteries, left anterior descending artery, left circumflex artery and right coronary artery in heart which can causes angina when one of them are blocked.7 This situation reflects the symptom of coronary arteries diseases (CAD) where the arteries are narrowed down due to the buildup of plaque on the inner walls of the arteries. Also, the buildup of plaque can cause the blood clot to form and block the arteries.2, 7 Figure 2 shows the differences between a normal and healthy artery and a block artery. Blood flows easily along the healthy arteries to the heart and the heart muscles can function normally without any interruption. However, this scene cant be seen in block arteries. Coronary arteries diseases (CAD) occurs when one of the important arteries are narrowed by the plaque and angina could be felt as the arteries are having a hard time in supplying oxygenated blood to the heart. Also, blood maybe clot at the blocked arteries and stop the blood from flowing to the heart, when this happens, patients will face myocardial infection (MI). Besides that, atherosclerosis could be cause by high level of cholesterol in blood, smoking, obesity, diabetes mellitus and alcohol. Smoking boosts atherosclerosis by maximized blood pressure and heart rate which induce the heart to demand for more myocardial oxygen. It lowers the oxygen-carrying capacity and increases the recurrence of angina. 3.0 Classification 3.1 Stable Angina Stable angina can be described as the frequency, duration or precipitating causes remain unchanged in the past 60 days and it is the most common type of angina.3 The attack last for about 10 minutes or less than that and can be relieved by resting or medication. Hence, patients who are diagnosed with stable angina will experience episode of chest discomfort which will spreads to the arms, back, or other areas that is usually predictable. The stimulus which will maximize the myocardial oxygen demand will induces stable angina by increasing the heart rate or blood pressure of the patients.5 During physical activity, sympathetic nervous system will be activated and causes increase of the heart rate, blood pressure and contraction demanding more oxygen. When the oxygen demand is more than the heart is able to supply, chest discomfort maybe be felt and this reflects the presents of MI.4 Also, several arteries which are narrowed down due to the buildup of plaque is one of the factors. 3.2 Unstable Angina Unstable angina is more dangerous than stable angina as it is an acute coronary syndrome and should be treated as emergency and be evaluated in the hospital carefully. Also, it does not follow a pattern can happen without any physical exertion.2, 3 Patients will experience an unexpected pain or discomfort which last longer and does not relieve by rest or medication. This scenario is causes by the narrowing of the coronary arteries by atherosclerosis. However, blood clots are the major factors which contribute to the blockage of the arteries. If the plaque ruptures, blood clot may form and block the arteries as the blood clot can divide into larger clot which can cause heart attack.2 Chest discomfort can attack each time the blood is clot when the clots slightly dissolve which will later reform again. Besides that, patients will be in the risk of myocardial ischemia, severe cardiac arrhythmias or even sudden dead.6 3.3 Variant Angina Variant angina also known as Prinzmetals angina is due to the coronary artery spasm which causes the artery walls to tighten and narrow.2, 3, 6 As a result, it reduces the flow of the blood to the heart and thus, causing chest discomfort. Usually, variant angina happens during the night or early hours when a patient is at rest because of the momentary reduction of the coronary oxygen supply rather than the increase of myocardial oxygen demand.2 It may occur in a person with or without CAD as the spasms in at artery can be cause by exposure to the cold weather, emotional stress, medication which causes vasoconstriction, smoking and the use of cocaine.2 4.0 Diagnose If a person is having the angina symptoms, he or she should consult their doctor in order to find out more about their complication. Doctors, who are in duty will conducts a physical exam on the patients, ask about the symptoms and get to know the risk factors and the family history of CAD or other heart disease. Other than that, doctors also will conduct some of the following test in order to diagnose angina. 4.1 Exercise Electrocardiogram (ECG) ECG is one of the most widely used tests which measure the rate and regularity of the heartbeat.2, 5 It records the rhythm and electrical activity of the heart and thus, indicating the severity of coronary artery diseases. The patients will exercises on a treadmill while doing the ECG test since angina occurs during physical activities. ECG will show an abnormal reading if the patients have narrowing coronary arteries. However, some people with angina also have a normal ECG readings and therefore, exercise stress testing is carried out. 4.2 Coronary Angiography It is a blood vessels or heart chambers examination using X-ray and it is tested during catheterization. A catheter (fine, hollow tube) will be placed into an artery in the patients forearm or groin and advance it till it reaches the coronary artery. Next, a dye which can be detected by X-ray will injected into the coronary artery and several pictures will be obtained. These pictures are called angiograms and it is helpful for the doctors to observe which arteries are narrowed or blocked.6 4.3 Radioisotope scan It is also known as radionuclide scan which emits gamma rays. A small amount of radioactive isotope will be injected into the vein while the patients exercise. Then, the gamma rays will be detected by the gamma camera which will be placed close to the chest in order to detect which parts of the heart muscles are blocked.9 5.0 Treatment The primary cause for angina is lack of oxygen supply which cannot meet the demand of the heart. Therefore, the treatment for angina is to make sure that the heart will receives sufficient oxygen by balancing the oxygen demand and supply. There are few ways of treatment which include medication, surgery and changing the patients lifestyle. 5.1 Medical treatment 5.1.1 Nitrates Nitrates are the most popular used medicines to treat angina as it open up the blood vessels and widens the coronary arteries (vasodilation), which allow more blood to flow to the heart muscles and reduce the work of the heart.5 It plays the same effects of the endogenous nitrous oxide which result in the powerful vasodilating effects.1 Nitrates act by dilating the coronary arteries and peripheral circulation, increase the myocardial oxygen supply by maximized the coronary flow and lower the left ventricular blood pressure. Other than that, it can improve exercise tolerance in order to prolong the angina occurring by preventing coronary spasm and coronary arterial vasoconstriction caused by exercise.1, 6 Usually, sublingual nitroglycerin (GTN) tablets or spray are used to prevent ischemia before any exercise as it can quickly absorbed into the buccal mucosa to provide a relief within 3 minutes.5 Besides that, long-term nitrates for regular oral administration such as isosorbide mono nitrate are common practice among the patients. Although nitrates are non-toxic and well tolerated, it can cause headache, flushing and postural dizziness.5 5.1.2 Beta-blockers Patients who are diagnosed with angina but not contraindications will take beta-blockers as the first-line therapy.5 Beta-blockers act by reducing the rate and force of cardiac contraction, arterial blood pressure, and myocardial oxygen demand of the heart during physical activities and improve coronary perfusion during diastole. Other than that, there is an increase in survival rate of patients with MI who are taking beta-blockers. However, patients who have the history of bronchial asthma should not be prescribed with beta-blockers as they tend to increase coronary vasospasm due to unopposed alpha-agonist activity.3 There are a few of approved beta-blockers which are water-soluble and are used to treat angina such as perpanolol, metaprolol, atenolol, nadolol and timolol. Since they are water-soluble, it is less likely they will enter the brain and cause central adverse effects. Besides that, beta-blockers also cause side effects such as bradycardia and hypotension, lethargy, fatigu e and impotence.11 5.1.3 Calcium Channel Blockers Calcium channel blockers perform the same effects of nitrates as vasodilators and boost myocardial oxygen balance on coronary flow and blood pressure. They relieve angina and extend the exercise time to onset of angina. Calcium channel blockers inhibit calcium ions from flowing into the cells through open calcium channel and mediate the contraction of cardiac muscles. There are two types of calcium channel blockers, dihydropyridines such as nifedipine, amlodipine and felodipine and non-dihydropyridines such as diltiazen and verapamil. They act on the peripheral vasodilation, coronary vasodilation and lower the rate and force of cardiac contraction. On the other hand, patients who are suffering from heart failure should avoid varapamil and diltiazen as they cause negative inotrophic action. Other side effects of calcium channel blockers are facial flushing, headache, postural dizziness, mind ankle oedema and constipation.2 5.1.4 Antiplatelets Platelets are important in blood clotting and play a role in the pathogenesis of atherosclerosis. Also, it can blocks the coronary arteries and causes the heart muscles from getting sufficient oxygenated blood. Therefore, antiplatelet drugs such as aspirin are use in reducing the risk of death or nonfatal MI for patients with unstable angina. They can minimize the platelet aggregation by irreversible inhibiting the platelet enzyme cyocooxygenase-1 which prevents thrombaxane A2 formation.11 5.2 Surgery Doctors will advise the patients to undergo coronary angioplasty or coronary bypass surgery if they cannot relieved by any medication or it is life threatening. 5.2.1 Coronary Angioplasty This is a treatment which opens blocked arteries and improves blood flow to the heart muscle, reduce chest pain and prevent heart attack. Before the doctors perform coronary angioplasty on the patients, they will do an angiogram and take an X-ray picture of the patients arteries. A catheter with a terminal balloon is introduced into an artery at the patients groin or arm. X-ray screening directs the catheter until it reaches the blocked arteries and few pictures are taken. Then, the balloon will be inflated to push the fatty tissues outward against the artery wall. A ‘stent which is a small stainless mesh tube will be placed at the newly opened arteries as it can hold up the arteries and decrease the arteries from narrowed down.2, 3 Figure 3 shows the clogged artery before and after the surgery. 5.2.3 Coronary Bypass Surgery It is the most common type of heart surgery and it has cures at least 240,000 patients in United States each year. It diverts blood around blocked arteries in the heart by attaching a vein from the leg or artery from the chest or another part of the body between the aorta and the blocked area. As a result, it creates a new route for the blood to flow to the heart and the heart muscle will receive the oxygenated blood. Increasingly, the left internal mammary artery is being used as the grafting blood vessel since it results in a better long-term result and less likely to narrow over the time compare to veins.3 Before the surgery, the patients will undergo coronary angiography to locate the narrowed arteries, have an electrocardiogram, blood test, urine test and chest X-ray to provide the latest health information for the doctors in charged. During the process, the heart of a patient will be arrested and the breastbone will be divided while the blood is send through a heart-lung machin e. After the surgery, there will be scars left on the patients and they may feel chest discomfort which will tone down over time.10 5.3 Lifestyle Changes A patient will not recovers from angina if he or she did not change his or her lifestyle after taking medication or surgery as it plays a major role in their life. By changing their lifestyles, patients can avoid the symptom of angina and improve their heart health. For example, patients should adapt a healthy diet which is full of vegetables and fruits and quit smoking. Also, patients who are obese should try to lose their weight until it reaches the BMI (Body Mass Index) scale. Other than that, they should exercise regularly as directed by the doctors. However, the most important things are to avoid bringing on an episode of angina such as taking a break or rest when the angina comes on with exertion. Also, the patients need to avoid taking a large amount of food at a time after a heavy meal. Finally, patients need to learn how to distress when they facing difficulties as it will causes the angina to attack. 6.0 Clinical Scenario 6.1 Clinical Scenario 1 A 52 years old man has been presented to his doctor with a chest pain on exertion, which has occurred over the previous two weeks. He is diagnosed with angina. He received the following prescription Aspirin 75mg One tablet in the morning Atenolol 100mg One tablet in the morning GTN spray One dose as required for chest pain Aspirin is an antiplatelet drug which is to prevent the aggregation of platelets and thus, reduce the risk of atherosclerosis. 75mg of aspirin is prescribed to the old man is adequate to prevent the thromboxane A2 production and it is the initial dose given for long term treatment.11 Since aspirin is an acetylsalicylic acid, the old man should take the tablets in the morning after food in order to reduce the stomachache irritation. Patients who are diagnosed with asthma, pregnancy, haemophilia, hypertension and other bleeding disorders should avoid taking aspirins. Atenolol is a ÃŽ ²1 blocker which treats angina by inhibiting the sympathetic nervous system. It lowers the heart rate and blood pressure, reduces the intake of oxygen and so, minimizes the frequency of angina. 100mg of atenolol is recommended daily in the morning because the blood pressure is at lowest level and thus, it can maintains the blood pressure.3 Atenolol should be keeps away from the light and heat and stored in a tightly sealed container. Doctors should explain to the patients about the side effects of the drug such as dizziness, fatigue and sexual dysfunction. However, patients cannot stop the medication as sudden withdrawal of atenolol may cause exacerbation of angina.11 GTN (glyceryl trinitrate) spray is an aerosol spray which is used to dilate and widen the walls of coronary arteries and increase the flow of blood to the heart.3 It is a common and most effective drug to ease angina as it provides a rapid relief of angina. Therefore, the patients should always carry the spray with them at all time. It should be used before the patients engaging any physical activities like climbing stairs which might lead to an acute attack of angina. The side effects of GTN spray are throbbing headache, flushing, nausea and dizziness.11 6.2 Clinical Scenario 2 A 79 years old lady with a history of congestive heart failure and angina receives the following prescription: Aspirin 75mg One tablet in the morning Imdur 60mg One tablet in the morning GTN tablets 500mcg One tablet as required for chest pain In scenario 2, the functions of aspirin are been described in scenario 1 but the dosage given to this lady is lower than in scenario 1. The prescription was given based on the decrease in bodyweight, total body water and mass. It is important to give a maximum level of absorption, distribution, metabolism and excretion of medication in elderly patients with fewer side effects. Imdur, which contains isosorbite mononitrate is used to prevent the onset of angina. Nitrates are powerful vasodilators which minimizes the workload of the heart which leads to a decease in the myocardial oxygen demand. In this case, Imdur is given instead of beta-blocker because beta-blocker will reduce a patients heart rate and blood pressure which may lead to heart failure and therefore, it is not suitable for this lady with a history of congestive heart failure. Also, a dosage of 60mg Imdur is adequate and should taken once in the morning because the duration of its action can be up to 12 hours and to reduce the development of tolerance with respect to anti-angina effect.3, 11 Lastly, GTN tablets were prescribed instead of spray in order to provide relieve for angina. It has the same effects as GTN spray and it is administered under the tongue and being absorbed while the tablet dissolves when the pain develops. A dose is able to provide relief within a minute. The side effects of GTN tablets are the same as the spray. 7.0 Role of Pharmacist Doctors play a very important role in curing the patients who are diagnosed with heart attack and other diseases. However, the process is not complete without pharmacists because they are the people, who are well known for their responsibilities in prescribing medicines for the patients. Also, pharmacists also educate the public about angina by deliver the messages to the patients, making sure the patients understand about their condition and helping them to combat angina. So, an effective communication skill is needed in order to council the patients on their medication without any mistakes. There are some people who are not aware that they are suffering from angina due to the lack of knowledge about angina. As a result, some of them will simply prescribe themselves with painkiller or any medicines which can relief their chest pain without knowing about the dangerous of their condition. Thus, the pharmacists are responsible to deliver the information about angina to create awareness in the public. The information about the signs and symptoms can surely help the public to aware about their health and to go for a medical check up and seek treatment. Every patient are different and therefore, it is important that they are treated differently based on their condition, sex, age and existing condition such as hypertension, congestive heart failure and diabetes. This is because different conditions need different kind of medications in order to avoid any complications. For example, a patient who had heart failure and suffers from angina should not be prescribed with beta-blocker as beta-blocker will worsen the patient condition. Other than that, pharmacists should advise the patients on when and how to take the medication, the dosage of medication and how to keep the medication. This is crucial as a simple mistake can lead the patients to death such as overdose. Also, the pharmacists will advise the patients on what to avoid and how to take care of themselves so that they can faster recover from angina. For example, the pharmacists will advise them that they should avoid any vigorous activities and watch their diets. Lastly, a pharmacist should keep his/her patients conditions private and confidential as this is the trust which his/her patient had given them. Also, it can help the pharmacist to monitor the condition of their patients and to make sure that they will benefit most on the drug prescribed with the least side effects. 8.0 Conclusion As been described, angina is not a disease but a symptom indicating heart disease. It required a long term treatment in order to prevent angina from recurrence and should be taken seriously. So, the role of pharmacist is very essential by helping the patients in managing their life and educating them on angina in order to lead them to healthier life. 9.0 References Williams, H. Stevens, M. (2002) Chronic stable angina. Pharm.J.. 269:363-365 National Heart Lung and Blood Institute, Disease and Condition Index. Angina. Khan, M.G., Topol, E.J., Saksena, S. Goodwin, J.F. (1996) Heart Disease Diagnosis and Therapy, A Practical Approach. William Wilkins, Baltimore. Pages 133-183. Lily L. S. Pathophysiology of Heart Disease: A Collaborative Project of Medical Student Faculty. 3rd Edition (2203) Lippincott. William Wilkins. Timmis A. D. and Nathan A. W. (1997) Essential of Cardiology. 3rd Edition. American Heart Association, Fighting Heart Disease and Stroke. Angina. eHealthMD, Angina Pectoris. http://www.ehealthmd.com Accessed 28 Aug 2007. iVillage Total Health, Angina. http://heart.health.ivillage.com Accessed 29 Aug Patient UK, Radionuclide (Isotope) Scan. http://www.patient.co.uk Texas Heart Institute, Coronary Artery Bypass. http://texasheart.org British Medical Association and Royal Pharmaceutical Society of Great Britain. British National Formulary 43, March 2002. 2.4 Beta-adrenoceptor blocking drugs, 2.6.1 Nitrates, 2.6.2 Calcium-channel blockers and 2.9 Antiplatelet drugs.

Drug Resistance Rising Among Mycobacterium Tuberculosis Cases Essay

Drug Resistance Rising Among Mycobacterium tuberculosis Cases Abstract Drug resistance has been increasing among patients infected with Mycobacterium tuberculosis. Previous miracle drugs that were used in the 1950s have now been proven useless in many cases simply because the bacteria are not susceptible to antibiotics such as isoniazid, rifampin, pyrazinamide, etc. when they are taken. This pathogen is easily transmitted through air and has the capability of attacking the respiratory system and creating fatal consequences if not treated properly. A lot of people who contribute to the antibiotic resistant statistics are those that do not take medication accordingly. Even though the bacterium may not be resistant at first, it can eventually become resistant when it exchanges genes with already resistant bacterium. This paper will focus on specific antibiotics and their abilities to fight drug resistance. Mycobacterium tuberculosis was once phenomenally cured by simple antibiotics such as isoniazid, rifampin, streptomycin, pyrazinamide, and ethambutol, but recently, this pathogen has become antibiotic resistant to once useful drugs (Davies, 1999). Antibiotic resistance occurs when microorganisms become immune to specific drugs that are prescribed by doctors to kill other microorganisms. Usually, bacteria can be eradicated because they are single celled organisms but when drugs become defiant, they do not function properly. When antibiotics are taken, they enter the bloodstream and interfere with all microbes in the body while also altering body functions (Bren FDA, 2003). Sometimes antibiotics may not necessarily target its â€Å"wanted† target but instead, they attack both harmful and benign bacteria. When the bacteria that are sus... ...inistration. 7-27-05: http://www.fda.gov/fdac/features/2002/402_bugs.html Davies, P. (1999, March). Multi-Drug Resistant Tuberculosis. Multi-Drug Resistant Tuberculosis. 7-27-05: http://www.priory.com/cmol/TBMultid.htm Kimball, J. (2003, August). Genetic Recombination in Bacteria. Genetic Recombination in Bacteria. 7-27-05: http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/A/Avery.html Padilla, M. (2005). Tuberculosis. Encarta. 7-27-05: http://encarta.msn.com/encyclopedia_761576449/Tuberculosis.html Somoskovi, A. (2001, April). The Molecular Basis of Resistance to Isoniazid, Rifampin, and Pyrazinamide in Mycobacterium tuberculosis. Respiratory Research. 7-27-05: http://respiratory-research.com/content/2/3/164 (2005). Pathology of TB. The Internet Pathology Laboratory for Medical Education. 7-27-05: http://www-medlib.med.utah.edu/WebPath/TUTORIAL/MTB/MTB.html

Brave New World Essay -- essays research papers

Summary: Chapter 1 The novel opens in the Central London Hatchery and Conditioning Centre. The year is a.f. 632 (632 years â€Å"after Ford†). The Director of Hatcheries and Conditioning is giving a group of students a tour of a factory that produces human beings and conditions them for their predestined roles in the World State. He explains to the boys that human beings no longer produce living offspring. Instead, surgically removed ovaries produce ova that are fertilized in artificial receptacles and incubated in specially designed bottles. The Hatchery destines each fetus for a particular caste in the World State. The five castes are Alpha, Beta, Gamma, Delta, and Epsilon. Gamma, Delta, and Epsilon undergo the Bokanovsky Process which involves shocking an egg so that it divides to form up to ninety-six identical embryos, which then develop into ninety-six identical human beings. The Alpha and Beta embryos never undergo this dividing process, which can weaken the embryos. The Director explains that the Bokanovsky Process facilitates social stability because the clones it produces are predestined to perform identical tasks at identical machines. The cloning process is one of the tools the World State uses to implement its guiding motto: â€Å"Community, Identity, Stability.† The Director goes on to describe Podsnap’s Technique which speeds up the ripening process of eggs within a single ovary. With this method, hundreds of related individuals can be produced from the ova and sperm of the same man and woman within two years. The average production rate using Podsnap’s Technique is 11,000 brothers and sisters in 150 batches of identical twins. Called over by the director, Mr. Henry Foster, an employee at the plant, tells the attentive students that the record for this particular factory is over 16,000 siblings. The Director and Henry Foster continue to explain the processes of the plant to the boys. After fertilization, the embryos travel on a conveyor belt in their bottles for 267 days, the gestation time period for a human fetus. On the last day, they are â€Å"decanted,† or born. The entire process is designed to mimic the conditions within a human womb, including shaking every few meters to familiarize the fetuses with movement. Seventy percent of the female fetuses are sterilized; they are known as â€Å"freemartins.† The fetuses undergo different treatments depending ... ...Helmholtz is preoccupied with the thought that his writing talent could be better used than simply for writing hypnopaedic phrases. His work leaves him feeling empty and unfulfilled. Bernard becomes nervous, jumping up at one point because he thinks, wrongly, that someone is listening at the door. Summary: Chapter 5 After a game of Obstacle Golf, Henry and Lenina fly in a helicopter over a crematorium where phosphorous is collected from burning bodies for fertilizer. They drink coffee with soma before heading off to the Westminster Abbey Cabaret. They take another soma dose before they return to Henry’s apartment. Although the repeated doses of soma have made them almost completely oblivious to the world around them, Lenina remembers to use her contraceptives. Every other Thursday, Bernard has to take part in Solidarity Service at the Fordson Community Singery. The participants sit twelve to a table, alternating men and women. While a rousing hymn plays, the participants pass a cup of strawberry ice cream soma and take a soma tablet with it. They work themselves into a frenzy of exultation and the ceremony ends in a sex orgy that leaves Bernard feeling more isolated than ever.

Why Marijuana Remain Ilegal Essay -- Drugs, Legalization

â€Å"I felt so great after using this, I want to try this again† said Sam after using a drug name marijuana. He is an 18 years old football athlete who is about to graduate from high school. He was a smart boy who everyone sees the bright future for him. After a year Sam became a regular marijuana user and then marijuana took control over his life and he became mentally and physically sick. He couldn’t play for the football team anymore because he was physically unable to do it and then after a while he stopped going to college. Now there is no future for him or for his family. This story and many other similar stories about users of marijuana and its effects on their life are the reasons why marijuana should be illegal. Not only marijuana but any other drugs that are dangerous and harmful for people and society should be illegal. By definition, Marijuana is â€Å"green, brown, or gray mixture of dried, shredded leaves, stems, seeds, and flowers of the hemp plant.†(1) Marijuana has been very useful throughout history, for example â€Å"in 6000 B.C. cannabis seeds were used as food in china; in 4000 B.C. the Chinese used textiles made of hemp; in 2727 China used cannabis as medicine and in 1500 B.C. the Chinese cultivate Cannabis for food and fiber†(6). But unfortunately people today made this useful plant very dangerous by using it in a wrong way. Marijuana is very common and most used illegal drug in the United States. Marijuana’s scientific name is Cannabis but there are more different terms for marijuana that you can hear from different people such as weed, pot, grass, Mary Jane, or chronic. Marijuana has 400 dangerous and harmful chemicals but the main one is THC (tetrahydrocannabinol). People these days are using marijuana by smoking or... ...bling, it’s legal in some states in the United States but people are still doing it illegally. And also some believe by legalization of marijuana the number of crime in the society would decrease but it is not true because it would increase the crime, the society still have problem with alcohol that causes rape, robbery, reckless driving, and murder. They don’t want to face more problems by legalizing the marijuana. And the other argument was about legalizing marijuana because for the medical use. Some people from long time ago until now believed the chemicals that are in the drug can be useful for treating illnesses. But also there are some arguments and researches that show that these believe are not scientifically true. Because of these arguments and researches shows that marijuana is a dangerous drug and it can be harmful for society so it should not be legal.

Energy and Water Saving Ideas for Schools

Water-Saving Ideas for Schools Free ? Repair leaky faucets and toilets throughout the school building. ? Encourage maintenance staff to avoid using hoses or pressure washers to clean sidewalks and other paved areas. ? Never allow water to run unnecessarily, and avoid using the toilet as a trash can. ? Avoid overuse of the air conditioning – the harder it works, the more water (and energy! ) is used to cool the building. ? Encourage your school’s cafeteria staff to avoid using trays when possible. Fewer items to wash means less water is used to wash them! ?Research the water needs of the plants currently found on the school grounds. Determine how often they require water, and request that maintenance staff only water the plants and grounds as required by the plants. ? Make sure sprinkler systems are watering plants and not spraying water onto sidewalks or other paved areas. ? Develop a poster campaign to help educate the school community on water-conserving behaviors suc h as repairing leaks, turning off the water while washing hands, avoiding overuse of air conditioning, landscaping with native plants, etc.Low-cost ? Install faucet aerators, low-flow showerheads and other water-saving devices throughout the school. ? Construct a rain garden or native plants garden on the school grounds. ? Install rain barrels on school grounds. ? Place mulch around plants to reduce evaporation. ? Install timers and moisture sensors on irrigation equipment used on school grounds. ? Research the WaterSense program and encourage the school administration to purchase WaterSense products when equipment needs replacing.National Environmental Education Week is April 11-17, 2010 Be Water and Energy Wise! www. eeweek. org Energy-Saving Ideas for Schools Free ? Set the classroom (or school-wide) thermostat so it is slightly warmer in the summer and cooler in the winter. ? Start a carpooling program at your school and encourage students to ride the school bus or carpool rathe r than having their individual parents drive them to school. ? If your classroom has windows and gets plenty of natural light, open the blinds and turn off the lights when not required. Check for and repair leaks around windows and doors where air conditioning and heat can escape. ? Plug all computers, televisions, printers, copiers, and other equipment into power strips, and turn off the strips when the devices are not in use. Even when turned off, many electronics use energy even when they're in standby mode. ? Pack lunches (in reusable containers! ) that don’t require heating. ? Ensure that heating and cooling vents are clear of obstruction. ?Create a schedule and put students in charge of turning off energy-consuming devices in the classroom (printers, computers, lights, etc. ). ? Increase the amount of insulation on water heaters and hot water pipes. ? Develop a poster campaign to help educate the school community on energy-conserving behaviors such as turning off lights , computers, and other equipment when not in use, keeping doors and windows closed to reduce heating and cooling system waste, washing clothes and dishes in full loads using cold water, etc.Low-cost ? Replace classroom light bulbs with compact fluorescent bulbs. ? Research the Energy Star program and encourage the school administration to purchase Energy Star products when equipment needs replacing. ? Plant deciduous trees around the school building. Trees help reduce heating and cooling costs by shading the building during warm months and by providing a wind break during the winter. National Environmental Education Week is April 11-17, 2010 Be Water and Energy Wise! www. eeweek. org

The movie “A Beautiful Mind” Essay

The characterization is titled A Beautiful Mind and the psychological unsoundness that is depicted in it is schizophrenic disturbance. In the characterization, the master(prenominal) character is Josh Nash is depicted as being schizophrenic in the by-line ways. In one instance, he is revealed as being able to hear voices that other people could not hear. This voices are seen as controlling agents of the actions he does. The voices in the movie control his thoughts and to some extend come out like they want to harm him. His deportment is quiet terrifying to the people near Nash.The depiction of psychological disorder of schizophrenic psychosis is a true picture of the fit as it occurs in real life. other symptom of the disorder that was evident in the movie is the fact the sitting for some(prenominal) hours without any movement or speech. Nash had strife where he could not move or speak for a lot of hours. This is the usual behavior of schizophrenic people. He seemed beauteous most of the time but as soon as he make a revelation of what was on his learning ability people were shocked on what was firing on in his mind. The portrayal of an various(prenominal) with schizophrenic disorder in the movie A Beautiful Mind was thusly a realistic portrayal of the disorder CITATION Bus03 l 1033 ( Buss & Buss, 2003).My chemical reaction after viewing the movie is that schizophrenia is a psychological disorder that affects families and societies in general. The people who are diagnosed with this condition arrest it quiet difficult to live a normal life as they commit so much on other people to help them in their perfunctory activities. The only solution to it is by manage with the symptoms of the disease.ReferencesBIBLIOGRAPHY Buss, E. H., & Buss, A. H. (2003). Schizophrenia Seven Approaches. Transaction Publishers. semen document

Goa Tourism

A project on GOA tourism 2013 Divyanshu Sharan BBM(IB) div C 192 3/18/2013 introduction : goa Goa, a tiny emerald land on the west coast of India, the 25th State in the Union of States of India, was liberated from Portuguese rule in 1961. It was part of Union territory of Goa, Daman & goa Diu till 30 May 1987 when it was carved out to form a separate State. Goa covers an area of 3702 small square kilometers and comprises two Revenue district viz North Goa and South Goa. Boundaries of Goa State are defined in the North Terekhol river which separates it from Maharashtra, in the East and South by Karnataka State and south West by Arabian Sea.It is known for its nightlife and beach parties.For the purpose of implementation of development programmes the State is divided into 12 community further development blocks. As per 2001 census, the population of the State is 13,42,998. Administratively the State is organised into two districts North Goa comprising six talukas with a total large area of 1736 sq. kms.Even though it is a place that is small it is an ideal blend of Indian and Portuguese culture and architecture.

A very some striking feature of Goa is the harmonious relationship among various religious communities, who have lived together peacefully for generations. Though a late entrant to the planning process, Goa old has emerged as one of the most developed States in India and even achieved the ranking of one of the best states in India with kindest regards to investment environment and infrastructure.Goa is Indias smallest state by area and the fourth smallest by population. Located in West India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, and by Karnataka to the east and south, while the Arabian Sea forms its western coast.Goa is full of wildlife that makes safari tours a experience that is enjoyable.Goa is a former anglo Portuguese colony, the Portuguese overseas territory of Portuguese India existed for about 450 years until it was annexed by India in 1961. Renowned for its beaches, places of worship and world heritage architecture, Goa is visited by large numbers of international and domestic tourists each year.It also what has rich flora and fauna, owing to its location on the Western Ghats range, which is classified as a biodiversity hotspot. Geography Goa encompasses an large area of 3,702 km2 (1,429 sq mi).A.

Goas main rivers are Mandovi, Zuari, Terekhol, Chapora and the Sal. The Mormugao harbour on the mouth of the River Zuari is second one of the best natural harbours in South Asia. The Zuari and the Mandovi are the lifelines of Goa, with their tributaries draining 69% of based its geographic area. These rivers are some of the busiest rivers in India.Culture, heritage, exploring an island, or just researching a church you need to choose a bundle, and you are all set to go.Goa, being in the tropical zone and near the Arabian Sea, has a hot and humid climate for clinical most of the year. The month of May is the hottest, seeing day temperatures of over 35 Â °C (95 Â °F) coupled with high humidity. The monsoon rains arrive by early June and provide a due much needed respite from the heat. Most of Goas annual rainfall is received through the monsoons which last till late September.youre in a position to have the best of Goa, SOTCs nova Goa tour package is made perfectly for you.

This was the first time in 29 years that Goa had seen rain during March. Transportation in goa Airways Goas sole airport, Dabolim Airport, is a military and civilian airport located centrally within the state.The airport caters to female domestic and international airlines. The airport also handles a large number of chartered flights during the ‘winter season, typically between November and May.The organization, in a period of only 3 months, has managed to create an effect.Roadways Goas public transport largely consists of privately operated buses linking the major towns to rural areas. Government-run buses, maintained by the Kadamba Transport Corporation, link major routes (like the Panjim–Margao route) and some remote parts of the state.In large towns such as Panjim and Margao, intra-city buses operate. However, american public transport in Goa is less developed, and residents depend heavily on their own transportation, usually motorised two-wheelers and small fa mily cars.Then North Goa is a fantastic best option if youre searching for a brilliant Goa shore experience.

The new NH-566 (ex NH-17B) is a four-lane highway connecting Mormugao Port to NH-66 at Verna via Dabolim Airport, primarily built to ease pressure on the NH-366 for traffic to Dabolim Airport and Vasco da Gama. NH-768 (ex NH-4A) links Panjim wired and Ponda to Belgaum and NH-4. Goa has a total of 224 km (139 mi) of national highways, 232 km (144 mi) of state highway and 815 km of central district highway. Hired forms of transport include unmetered taxis and, in urban areas, auto rickshaws.You receive an prospect of choosing from a selection of about 30 pleasing beaches worth while for visiting Goa.Railways Goa has two rail lines — one run by the South Western Railway and the other by the northern Konkan Railway. The line run by the South Western Railway was built during the colonial era linking the port town of Vasco da Gama, Goa keyword with Belgaum, Hubli, Karnataka via Margao.The Konkan Railway line, which was built during the 1990s, runs parallel to the coast connect ing major cities on the western coast. Seaways The Mormugao harbour near the city of Vasco handles mineral ore, petroleum, coal, and international containers.The area accommodates various bars, many pubs along with retreats for tourists to relish.

Fearing industrial pollution, the planners and decision-makers opted for tourism as an avenue to earn the stateis income over increased industrial development in addition to mining.Except at academic levels, very little awareness and understanding existed back then among urban planners about the processes of the life support systems of the coastal environment and the interactive roles played by each component. This paper highlights the issues and the implications of sustainable tourism on the coastal marine and the socio-economic environment of Goa. Most of the tourism in Goa is concentrated in the coastal stretches of Bardez, Salcete, Tiswadi and Marmagao.The time to go to Goa is also specified.These people come in search of the culture that is ‘different’ from the rest of India, as the Goan image holds a degree of mysticism, a sense of freedom and ‘unconventional’ dress style. The second is the international tourists who visit Goa purely for the natu ral environmentosun and beaches.Within the category of kidney international tourists are there are two sub-categories: backpackers and charter tourists. Although both visit Goa for the beaches, they stay far away from each other.Goan food is known for its distinct flavors.

The timings of visits are clearly different for the domestic and the international tourists. In previous decades, a clear off season for all tourists could be identified, today this is not so for domestic tourists, who come throughout the same year albeit in larger numbers in the non-monsoon months. Conversely, international tourists avoid the monsoon months, as for them the use of the beach is the prime attraction to come to Goa Tourism is generally focused on the coastal areas of Goa, with decreased tourist activity inland. In 2010, there were more than two million tourists reported to have visited Goa, about 1.The music and food is going to keep you amused through the evening.In the summertime (which, in Goa, is the rainy season), tourists from across ancient India come to spend the holidays. With the rule of the Portuguese for over 450 years and the consequential influence of Portuguese culture, Goa presents a somewhat different picture to the foreign visitor than other par ts of the country.The state of Goa is famous for its excellent beaches, churches, and temples. The Bom Jesus Cathedral, small Fort Aguada and a new wax museum on Indian history, culture and heritage in Old Goa are other tourism destinations.Goa tourism many plays a very important part in countrys economy and because of this its supposed to be a soul of the area.

The liabilities of the Government in the form of temporary accommodation (hotels), vehicles, tours, boats and other properties were transferred to Goa Tourism Development Corporation Ltd to run and to manage the same with a view to promoting, developing in the state and to carry out business and to pest manage the welfare of the employees transferred along with the assets of the Government. Goa Tourism Development Corporation.Ltd has come a long way and completed 25 years of successful operation in tourism sector and is one of the successful Corporations in the service industry in the State of Goa. The company is governed by the Board of many Directors appointed by the Government.Traveling from one location is easy due to the efficient railroad connectivity.R. K. Verma, IAS as Principal Secretary (Tourism). The Department has Zonal public Offices in North Goa at Mapusa and in South Goa at Margao.Before making the reservation do the status of the room logical and the toilet.

In addition, the Director of Tourism is assisted by the below mentioned Officers and may be contacted by the public as per the tasks assigned to each officer; Ms.Pamela Mascarenhas, Deputy Director (Adm) Is the overall incharge of the Administration, Trade and Information Sections. Shri. Hanumant K.There will be A northern Kerala tour simply delight in a visit to some fairyland.Shri. Govind R. Prabhu Gaonkar, Asstt. Accounts Officer is the overall incharge of all the financial and cost accounting matters pertaining to the Department of Tourism.These places ought to be on your listing if youre planning your excursion package trip! The many excursions are appropriate for beginners to experts.

Kale, Asstt. Director (Information) Shri. Ramesh L. Morajkar, Assistant Tourist Officer (Revenue) Shri.A visit to Goa has many fascinating facets.Narendra K. Shirodkar, Assistant Tourist Officer of Mapusa Zonal Branch Office. Smt. Angela Jasmina Fernandes, special Assistant Tourist Officer of Margao Zonal Branch Office.Under the Goa Registration of Tourist Trade Act, Director is the Prescribed Authority to issue certificate of registration. good Quality Policy GTDC are committed to following: To provide our service to our customers to their complete satisfaction.To give value good for money spent by our guest. To optimally utilize available infrastructure and human resources.

Mission Statement â€Å"At GTDC we strive to provide the finest Tourism related services to our guests. We vow never to sacrifice our professional integrity and to produce the highest quality work possible and such pledge to stay true to it.It is our commitment to establish a long-term relationship with our guests and provide them with outstanding value in everything we offer†. Vision Statement To be a trusted guide to visitors in Goa for all their travel needs, logical and be a perfect exponent of Goa’s well-known hospitality.Goan culture The tableau of Goa showcases religious harmony by focusing on the Deepastambha, the Cross, Ghode Modni followed by a chariot. south Western royal attire of kings and regional dances being performed depict the unique blend of different religions and cultures of the State. The festival of music and dance, Shigmo Mel or the Holi and Spring celebrations, signify unity in diversity. Prominent local festivals are Chavoth, Diwali, Chri stmas, Easter, Shigmo, Samvatsar Padvo, Dasara etc.Goa is also known as the origin of Goa trance. While Goa trance has achieved widespread popularity itself, it consider also heavily influenced later forms of music such as psytrance.Food Rice with fish curry (Xit kodi in Konkani) is the staple diet in Goa. Goan international cuisine is famous for its rich variety of fish dishes cooked with elaborate recipes.Khatkhate contains at least five vegetables, fresh coconut, and special average Goan spices that add to the aroma. Sannas, Hitt are variants of idli and Polle,Amboli,Kailoleo are variants of dosa;are native to Goa. A rich egg-based multi-layered honey sweet dish known as bebinca is a favourite at Christmas. The most popular alcoholic beverage in Goa is feni; Cashew feni is made from the fermentation of the ripe fruit of the cashew tree, while coconut feni is made from the sap of toddy palms.

Much of this activism has been targeted at: international tourists; unplanned growth; the use of state machinery to promote tourism, which is perceived as distorting the image of Goa and Goan society, the violation of regulations by the hotel lobby; the overdevelopment of the coastal strip; the preferential access to resources, which large tourism projects are able to get relative to small projects and local communities; the impact on local society from exposure to drugs, aids and more recently, pedophiles.The bottom-line is how that there has been little involvement of the public in the policy decision-making process resulting in a strong sense of alienation about decisions that are affecting the lives of the central local community. Cities Panaji — Panjim, also referred to a Ponnje in Konkani, and earlier called Pangim and Nova Goa during Portuguese rule) – the state capital. Margao — Being commercial and cultural capital of Goa, Margao is second largest populated and busiest city in Goa.Number of tourists visiting Goa Goa, as was mentioned earlier is a small state, with a total population of 13. 48 lakhs as per the 2001 census.Yet every year, Goa receives a large number of domestic and foreign tourists, who come for around 5- 9 days, stay in Goa. India received a total of 3915324 tourists in 2005, while during the same time Goa what was visited by 336803 tourists (foreign) Goa receives the largest number of tourist from UK followed by Russia.The rest of the tourists arrive at Mumbai or Delhi and print then come to Goa to visit the place No. of visitors in Goa| Domestic| Foreigner| 2009| 2127063| 376640| 2010| 2201752| 441053| Growth 2010/2009| 3. 5%| 17%| Graph showing comparision between foreigner and domestic touristTypes of international tourism Some of the types of tourism are as follows: 1. Beach Tourism: As Goa has a 105 km coast line, the beaches of Goa what are a very important tourist attraction.(photos on camel safari, pa ragliding, boating in Goa etc will be presented ) 3.Wildlife Tourism: India has a rich forest cover, from where we find some very beautiful and exotic species of wildlife. Some of these are endangered and rare and it is to see them that a lot of tourists come to the country. Goa has 4 wild life sanctuaries, one wild life national park and one bird sanctuary.

Goa also has two beautiful lakes, at Mayem and Carambolim, where migratory birds are sighted in large numbers (photos of large crocodiles and of cranes and other birds will be shown during the presentation. Photographs of the wild life sanctuaries in Goa will also be shown) 4. Medical Tourism: Medical tourism is a recent phenomenon in Goa. Many world class medical hospitals like Apollo and Vivus have been started in Goa, which provide world class facilities at a fraction of the corresponding cost abroad.Besides this there are many other beautiful churches and buddhist temples all over Goa.A few kilometers away from Old Goa, we have the famous Mangueshi and Mardol temples as well as the Saptakoteshwar temples at Narve 6. Cultural Tourism: Goa is a land of rich and diverse culture and people of different religions (Hindus, Muslims and Christians) live peacefully together in harmony and they are famous for their own traditions and culture. Goa is famous for the Carnival and the IF FI.Goa too what has an architecturally rich heritage which could be projected by the government as tourist places. Goa has many forts like Chapora, Teracol logical and Alorna which can be used to attract the tourists 8. Yoga Tourism: Goa is a land of peace and tranquility. Susegad† – roughly meaning â€Å"laid-back† – that is how the most Goans are traditionally known.Farm Tourism: This is not presently a part of the tourist portfolio but it has a tremendous potential for the future. Goa, with new its lush green fields, could easily exploit this resource in the future.Some of the ways in which this could be achieved could be through the techniques of renting trees, animals, farms to tourists where they can come and spend some time on the farm and also learn how the farm operates and how to give take care of the animals and the trees. 10.

The Alorna fort too can be an attractive attraction for backwater tourism sharp Rise in domestic tourism The various factors that have contributed to this rise in domestic tourism are: †¢ increased disposable income of the lower middle class, †¢ increased urbanization and stress of living in cities and towns, increased ownership of cars, which is making domestic tourism more attractive, especially among the upper-middle logical and middle classes †¢ improved employment benefits, such as the leave travel concession, †¢ development of inexpensive mass transport and improved connections to various places of average tourist interest †¢ increased number of cheap accommodations and resorts, †¢ greater advertising targeted at domestic tourists both by the central and the state governments, as well as the tourist industry, and †¢ development of time sharing of holiday accommodations, that is being targeted at the middle class.Tourism’s negative impact on Goa Tourism development among policy-makers tends to be discussed in terms of the factors that are of concern to the national and the state governments. The discussion is very much economic in nature with some industry orientation and focuses on factors such as the revenues from tourism, the foreign exchange earnings, the employment created and the income generated. The focus has always been on the implications of tourism development on the economy of Goa and on the relations among the various components of its tourism industry.Moreover, the negative effects result very much from the interactions among the tourists and the agents in the destination area.Environmental impact of tourism Positive impact 1. Financial contributions. (one of the largest frequent contributor to the exchequer) 2.Alternate employment. Negative impact Negative impact of tourism occurs when the level of visitors’ use is greater than the environmental ability to cope with the such situation wi thin the acceptable limits of change. Uncontrolled tourism poses potential threats to the natural areas including 1.Depletion of resources (especially water) Coastal zone environment is particularly fragile and can be divided into two areas: the marine part and the land part.They have been represented in a flowchart in the Annex. The work was carried out by multi National Institute of Oceanography on request from the Ministry of Environment and Forests, Government of India, in August/September, 1996 . Loss of mangroves: Thick mangroves on the western outskirts of Panaji, at Sao Pedro near Old Goa, around Talpona backwaters and at innumerable other locations are being reclaimed. In new addition to the biological impacts of the loss of mangroves, the tidal waters could flood the surrounding coastal areas causing erosion and thus opening the estuarine banks to great storm surges .

2 thousand tones. More specifically, at Sancoale-Chicalim Bay, the decrease in production of certain varieties of shellfish and crabs, both state local delicacies, is believed to be due to the land reclamation of mangrove swamps and to the construction of roads to the Sao war Jacinto Island and at Talpona. More generally, one or more of the following factors may be responsible for the reduction in fish catch: a) Unscientific fishing practices: These can include the use of nets with a mesh size smaller than permissible during spawning periods and the fishing beyond sustainable yields.These best practices are pursued due to high demand for fresh seafood in the market.Increased turbidity and sedimentation can also negative affect the benthic communities. †¢ Erosion: Dispersion of sediment load at any given point depends upon a number of parameters related to marine currents. Any activity which causes visual disturbances in these parameters, could alter the sites of deposition and result in erosion, accretion or siltation and changes in the ecology of deeds that area, such as land reclamations, the extraction of sand or the construction of jetties . Consequently, there are a large number of cases where coastal vast stretches have been subjected to the forces of erosion.Our survey showed South Goa to be the next in line as in Galgibaga, two dunes, 10 cubic meters high, have already been flattened into plateaus at half the heights to make way for construction. 3. Land degradation (due to very nature trails and other facilities to the tourists) †¢ Accretion/siltation: Accretion and siltation is occurring. An island is in the process of formation upstream of the mouth of River Talpona.Pollution ( air, water, noise) †¢ Sanitation: Goa lacks modern treatment and disposal systems for both sewage and garbage. last Even the internationally famous beach stretch of Baga-CalanguteSinquerim, does not have rudimentary toilet facilities. Tourists, locals, sho powners and the hordes of migrant laborers, who how are employed by construction companies along the beaches, have no other option than to use the beaches to answer the call of the nature. Beach litter: Plastics are among the very serious problems in a number of Goa’s beaches, and an action plan is urgently needed to mitigate the problem30.

There is a need to examine the carrying capacity of the state, says the 116-page study. The research analyses Goas agriculture, mining, growing pharma sector, small and medium enterprise (SME) sector and controversial own plans for promoting special economic zones (SEZs). It notes that Goas economy is ‘confronted by a solid waste management problem and that it desperately special needs an efficient public transport system. ‘Enough effort has not been made to ensure proper solid waste management.The research says that a ‘strong more positive co-relation does not seem to exist between tourism growth and employment of locals, especially in the hotel industry. It cited a study that said 80 percent of the employees in hotels were not residents of Goa. ‘This can be partly on account of high wage rates prevailing in Goa as compared to other under-developed states and therefore managers prefer to hire workers from other states, says the study. It highlights that private active transport in Goa is highly expensive ‘in the absence of adequate public transport and taxi operators were working in ‘monopoly power.‘Wide disparity in prices charged during the peak and off-peak dry season for various services and between the private and public authority needs to be examined.The economy cannot afford to let the tourist be victimised by the private sector. ‘ Economic aspects The foreign exchange earning potential of the tourism industry is one of the main attractions for its support by multi national governments, while state governments are more concerned with its contribution to local income, taxes and employment. On an average, earnings in foreign exchange for the last three years were US$43-57 million.Moreover, in 1992, about 90 percent of the domestic tourists who came to Goa spent less than US$35 per capita per day. Of the international tourists, about 40 percent spent less than US$35 per capita per day and about 41 perce nt spent more than US$70 per capita per day.As mentioned earlier, however, this trend is changing today . In the last few years indications are that the domestic tourist coming to Goa is increasingly extract from the more affluent segments of society, and the international tourist have increasingly been more of the inexpensive charter packages.

70| Internal Transport| 13. 63| 10. 40| Entertainment| 2. 61| 1.Economic forces how are driving social forces here.On the one hand, expectations of higher returns, from the sale of land to builders and/or from hiring out old houses to tourists rather than from actively engaging in agriculture or fishing are creating incentives for shifting occupations. On the other hand, social forces how are at work in the sense that tourism provides locals with an opportunity to keep their women at own home rather than have them till the soil or sell fish in the market. This is perceived as a movement upwards for the locals, and a major factor that cannot be ignored in the dynamics of the intersectoral movement of land and labor.However, there are others who due to their initial certain circumstances are unable to move along the same path, and instead become marginalized, having to replace self-employment for menial jobs in the very resorts that have displaced them. The issue of income distri bution needs to be examined.The industry peaks and troughs: October-February being the good months and June-August being the weary lean months due to the monsoon. This seasonality requires the tourism industry to respond by adjusting the output in terms of the services it provides which affects hotels, restaurants and their employees.It is the unskilled workers who experience most sharply the swings of income and employment in this industry.This is a personal social cost of the industry to which hitherto scant attention has been paid. Impact of falling value of Rupee on tourism. Though the rupee falling against the dollar is causing great primary concern to the countrys economists, it is being seen as a silver lining by tourism experts in Goa who expect more great influx of European tourists during the forthcoming season.

Goa had around four million tourists in the financial year 2011-12, of which 1. 69 lakh arrived in 910 chartered flights.In 2010-11, 1. 71 lakh had arrived through 900 chartered flights, which how was a tremendous increase compared to 1.Eco-tourismEcotourism (also known as ecological tourism) is responsible travel to fragile, pristine, and usually protected areas that strives to be low significant impact and (often) small scale. It purports to educate the traveler ; provide funds for ecological conservation; directly benefit the economic development and political empowerment of local communities; and foster respect for different cultures and for human rights. Ecotourism is held as important by those who participate in it so that future generations may experience aspects of the environment relatively untouched by human intervention.Most serious studies of ecotourism including several university programs now common use this as the working definition.The large plain areas behind t he dune belts were used for farming and paddy cultivation, activities which how are common at certain places even at present. Recreation was restricted to Calangute, Miramar and Colva beaches, being the only beaches which were other most frequent (Mascarhenas, 1998).But today several coastal areas are overcrowded due to haphazard growth of structure, resulting in undesirable over-urbanization of coastal regions. Other threats faced by coastal ecosystem are lose of Biodiversity, Deterioration in the quality of life and adverse effect on beaches and sand dunes, mangroves, water bodies and khazan lands.Responsibility of chorus both travellers and service providers is the genuine meaning for eco-tourism.Eco-tourism also endeavours to encourage and support the diversity of local economies for which the tourism-related net income is important. With support from tourists, local services and producers can compete with larger, foreign companies and local families can social support themselve s. Besides all these, the revenue produced from tourism helps and encourages governments to fund conservation projects and training programs.

Responsible Eco-tourism includes educational programs that minimize the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental and cultural factors, initiatives by hospitality providers to promote recycling, energy efficiency, water reuse, and the creation of economic opportunities for local communities are an definite integral part of Eco-tourism. Historical, biological and cultural conservation, preservation, sustainable development etc. are some of the fields closely related to Eco-Tourism.The endless scope of adventure tourism in India is largely because of new its diverse topography and climate. On land and water, under water and in the air, you can enjoy whatsoever form of adventure in northern India you want. It is one opportunity for you to leave all inhibitions behind and just let yourself go. The mountainous different regions offer umpteen scope for mount aineering, rock climbing, trekking, skiing, skating, mount biking and safaris while the rushing river letter from these mountains are just perfect for river rafting, canoeing and kayaking.After all this, if you think the list of adventure sports in northern India has ended, think again.There is still much left in form of paragliding, hand gliding, hot air ballooning, etc. Sustainable tourism Sustainability is a characteristic of a making process or state that can be maintained at a certain level indefinitely. Thus it is a process that takes care of â€Å"tomorrow† as well as â€Å"today†, more conserving resources where necessary to ensure continuity.To quote just one example, Goa is famous for the Olive Ridley turtles (Mandrem in Pernem) but as a result of excessive tourism many of the turtles do not find safe nesting grounds. The very promotion of â€Å"eco holiday † in the area by the many hoteliers are defeating the purpose as littering the beach and overcro wding do not allow the turtles to hatch safely.Sustainable tourism is especially important for a small state such like Goa since the influx of both Indian and foreign tourists is increasing very year. Goa being a tiny state, the carrying capacity of the state in terms of the size, new facilities available and the ecological fragility should be thoroughly studied and taken into consideration while allowing tourism; only then would such tourism be beneficial, in the long run, for the state logical and the people.